Patents
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As the
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Patenting is not science |
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Protection of businessThe second largest pitfall may be to (try to) include all your data/results in a short presentation. This may lead to a train weck of data reading in which your message will be surely lost.
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Status |
File a patent: 'patent pending' Although this one seems redundant, it is amazing how often it is forgotten to practice. A good presentation needs to be practiced in order to get the message delivering and timing right. Use your colleagues, friends, and family to try it out! You may even have some fun!
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Where to file a patent? |
When to file a patent? |
Commercial relevance |
New |
Inventive: 1+1=3 |
Freedom to operate (FTO) |
FTO example: wheel versus bicycle |
Enforceability |
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Getting a patent grantedA vital tip is to number your slides. This helps in answering questions of interested folks afterwards. They can simply name the slide number instead of ending up in tedious sessions of describing and searching for slides. In the latter scenario, you could use the tri
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TimelinesWith the slide numbers in place, you can impress your audience by directly going the requested slide, instead of going through your entire slide deck. This can be achieved in PowerPoint by simply typing in the slide number followed by 'enter'. Try it out!
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Costs I: proceduresSo many people, so many personalities. Hence, each person will tell a story in a different fashion, has different strengths, and may have to look out for different pitfalls. In each case, critically looking at yourself and asking feedback from others can help you to get the most out of yourself.
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Costs II: translations |
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IP lawyersEspecially junior scientist can be rather modest and reserved in the way they deliver their message. This is a shame as their beautiful results will not get the attention they deserve. The risk of giving a relatively dry presentation increases when too much data is shown. Here i
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Cost III: IP LawyersNervousness is typical for many presenters and occurs frequently within the scientific domain. Here perfectionism can make a person even more nervous. For this kind of profile it is instrumental to practice the talk and to limit the data in order not to have to rush. For perfectionists, it helps to realize that you will never be able to please (the majority of) the crowd anyways...
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Revenues I: Sell a patentWithin the international context, different presenter styles are present. For example, In the American domain the value and selling of the message is very strong. In Europe, the focus is more on the results, and underselling of data occurs frequently. Presenters from Asia can be more monotonous during their presentations. In some cases, one can adjust based on the audience location...
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Revenues II: Licence out a patentA final tip: Using the letters 'b' or 'w' the screen in Powerpoint can be blacked or whited our completely. This may be of use before you start. Be aware that depending on the language these letters may be different.
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Inventor premium: Academia versus industry |
Goal of a patent |
Contents of a patent |
Background |
Summary |
Detailed description: definitions |
(Comparative) Examples |
Claims |
A patent is not a scientific article |
Prior art |
Patent Software....such as Questel’s Orbit Intelligence...
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Priority date |
Patience with related scientific publications |
Search report |
Clarity |
University's science valorisation department |
Bonus: epic patents!
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Further readingUpdate I: For more tips on scientific presenting (and scientific communication in general) check out the work by Marta Davis:
Update II: A nice American style example of Karl Broman of the University of Wisconsin. Especially the 'ways to annoy me' slides are gold:
Update III: Another nice overview from Elsevier's Marilynn Larkin:
Update IV: Check also the useful tips presented by Matt Carter:
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